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Craghoppers announces year-end record
Craghoppers have announced another record year, achieving over 30 per cent increase in turnover. All divisions within the company have performed extremely well with wholesale opening 75 new key accounts. In addition to this, they also saw a huge growth of 60 per cent in export, with Germany doing particularly well.
Retail Concessions had an amazing year, almost doubling its business and opening 17 new stores in 2008. The team is now poised to double the number of concessions this year.
Direct Sales launched their most successful spring campaign achieving a growth of 35% on last year and also managed to launch four websites on a new IBM platform, which proved a massive success.
Additionally, the new Bear Grylls range achieved £1.7 million turnover in its first year and is continuing to attract a great deal of interest.
