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Positive changes for Lowe Alpine
Lowe Alpine UK's MD David Udberg says that last year the subsidiary saw its most profitable results for 10 years driven by a combination of solid growth and effective cost control. The company has recently gained ISO9001 accreditation plus a regional environmental accolade through the Cumbria Business Environment Network (CBEN) award. Udberg says that improvement will not rest there, with further ISO management standards likely to be pursued going forward.
Udberg also confirms that Lowe Alpine's FW09 clothing collection has received a very positive reception from retailers. "The benefit this season was that the clothing team in Italy involved the UK in design direction, which seems to have been very well received," says Udberg. So much so that Udberg has revealed that he is to be given responsibility for directing international clothing development, effectively giving him control over all Lowe Alpine products.
With Udberg taking up greater international responsibilities, the UK operation has been boosted with Dave Suddes becoming Sales & Marketing Director. Suddes is a passionate outdoor enthusiast with a strong industry background in both retail and branded sales, and has been with Lowe Alpine since 1997.
