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Gatorade launches new flavour
Gatorade, the world's most researched sports drink, is to launch a new classic British flavour this April - Blackcurrant. Like all other Gatorade flavours in the UK, blackcurrant will be free from artificial colours, flavours, sweeteners and preservatives.
Speaking about the new UK blackcurrant flavour, Gatorade UK Senior Brand Manager, Arif Haq says: "We wanted to introduce a quintessentially British flavour to enhance the existing portfolio of orange and lemon. The new blackcurrant Gatorade tastes fantastic thanks to our all-natural flavours."
Gatorade now comes in three flavours for the UK: orange, lemon and blackcurrant.
