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Regatta hits TV
Regatta is now sponsoring a primetime TV programme on ITV in the shape of Countrywise, presented by Paul Heiney. The presenter explores Britain's countryside and meets the people who make it special. It will combine items presented by Heiney with features drawn from ITV's regions and it will explore the breadth of Britain's countryside, from its crumbliest coastline and happiest valley, to its secret tunnels, rescued gardens and haunted hills.
It is the perfect vehicle for Regatta to promote its quality, value for money outdoor clothing, particularly as more people are looking to the UK for their holidays this year. Countrywise will provide them with a reminder of what is on offer on their doorstep.
The TV sponsorship complements Regatta's current print ad campaign, which explores the theme of local heroes in the community.
