You are in:
British Triathlon Federation and 2XU announce five-year deal
The British Triathlon Federation has signed a five-year deal with elite triathlon clothing brand 2XU, who have become their Official Wetsuits Supplier. In addition to financial support, 2XU will provide wetsuits to the British Triathlon Federation Talent Pathway Squads, as well as offering discounted rates for British Triathlon Age Group team members.
This dynamic sponsorship articulates the ever-growing demand for 2XU wetsuits in the international high performance sporting niche. With official partners already including Welsh Triathlon and Triathlon Scotland, 2XU's sponsorship with the British Triathlon Federation illustrates the truly dynamic nature of its high performance wetsuit range.
Zara Hyde Peters, CEO of British Triathlon said: "We are delighted to enter into a partnership with such a well-respected triathlon brand as 2XU. We look forward to working with 2XU as our Official Wetsuit Suppliers, and to them providing the potential stars in our Talent Squad with the best in wetsuit technology, allowing them to maximise their goals and compete to the top of their ability."
Mike Trees, managing director of 2XU UK distributor Triathlon Consultants Limited said: "We are proud to have this opportunity to work with the British Triathlon Federation and the country's finest triathletes. This now confirms 2XU as the UK's leading Triathlon wetsuit brand and we are pleased to be able to provide support and the outstanding range of 2XU wetsuits to the British Triathlon Federation as they nurture our future Olympic and World champions."
Triathlon Consultants Limited and 2XU are already official partners to Welsh Triathlon and Triathlon Scotland and this agreement completes their support of UK triathlon's official governing bodies. Trees also hinted at the development of a new 2XU wetsuit that would build on the award-winning V:1 wetsuit, the only wetsuit to score 10/10 in 220 magazine's wetsuit tests.
