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Street Surfing partners City Surf campaign
Street Surfing UK is to become a major partner in a new campaign to take surfing-related sports to children across the UK.
‘Surf Anywhere' is a national tour over the spring and summer which aims to introduce children, particularly inner city kids, to surfing. Launched by Calypso Soft Drinks, already sponsor of the British Surfing Association (BSA) and the British Junior Surf Team, the tour will expose surfing to children who have not traditionally been given access to the sport because of geographical limitations.
The first stage of the campaign launches in April when a collection of ‘surf' sports will be taken to inner city schools across the South and South West. Street Surfing instructors will work alongside the BSA education team aiming to demonstrate the effect of surfing on fitness, core strength and aerobic capacity.
A summer ‘Surf Anywhere' Tour is planned for July-August, featuring a specially constructed ‘Street Surfing' arena which will visit city centres across the whole of the UK to offer kids a Summer surf school.
The campaign will also be featured on 20 million bottles of Calypso's flagship Juicy Water brand, Aquajuice 67 and will be supported with extensive consumer PR and marketing.
