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Aqua Sphere kicks off first-ever TV campaign
Aqua Sphere has become the official, exclusive swim sponsor of Eurosport for the 13th FINA World Championships Roma 2009, its first TV campaign. The high visibility of the campaign's 180 spots have the potential to reach 115 million homes across 59 European countries from 18th July to 2nd August and effectively convey the 'Long Lasting Comfort' values of Aqua Sphere's distinctive wide angle aquatic eyewear which can significantly enhance everyone's swim experience, whatever their fitness objectives.
The creative execution playfully 'shows' a swimmer making the incredible distance from London to New York, emphasising the long lasting comfort at the heart of Aqua Sphere's brand promise. Timed to boost brand profile and support summer sell-through of Aqua Sphere's world leading goggles and masks, the campaign will be supported by 400,000 banner impressions on Eurosport's web site for the duration of Roma 09.
