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New gel, plus talent spotting programme for ASSIST
ASSIST Creative Resources is launching a campaign to find the sporting talent of tomorrow. The aim of the campaign is to identify promising individuals in a number of endurance and specialist sports - and bring them together under the banner of teamASSIST.
The project is looking to recruit a number of talented individuals aged between 16-26 in sports such as running, cycling, triathlon, swimming, rugby and adventure or ultra racing.
The initiative dovetails with sportASSIST's newly-founded charitable organisation, Street Talent, which aims to fund talented, upcoming athletes with the new technologies that will help them achieve their full athletic potential.
sportASSIST will be looking to have the team in place for September 1st and will be liaising with sports governing bodies, agents and selected individuals to identify contenders for positions on the team. Each candidate will be asked to submit a sporting CV via email to the marketing manager - peter.burlingham@assist.co.uk - or upload a video of themselves to a video-sharing service such as YouTube and email the link to the above address.
Meanwhile, the company has welcomed a new flavour to its line of Carbo Shotz gels, with the Wild Bean CarboShotz Energy Gel, the latest addition to the fast-growing range of Shotz Sports Nutrition products.
Containing 80mg of caffeine in each 45g sachet, not only does Wild Bean CarboShotz Energy Gel provide the body with the carbohydrate reserves it needs in endurance activity, it also provides a ‘caffeine kick' when you need it most.
