You are in:
Patagonia relaunches 'Footprint Chronicles' site
June saw Patagonia launch a revamped Footprint Chronicles website with a new format that expands on the company's social practices. The Footprint Chronicles is an interactive mini website that reveals to consumers the good and the bad involved in manufacturing outdoor clothing such as fleeces and rain shells.
The company also adds the environmental footprint of 166 individual products to their website, becoming the only apparel manufacturer in Europe to offer the public such broad transparency regarding products' impact on the earth. The updated website also offers life comments posted on Patagonia's blog (the Cleanest line) about the Footprint Chronicles and hosts a new 15-minute video about Patagonia's social responsibility efforts.
www.patagonia.com/euro/footprint
