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Trekmates expands; new appointments
Following several years of sustained growth, Trekmates has made two senior level appointments; Sue Smedley-Roberts as Director of Brand Development and John Blundell as Director of Sales. The appointments come as the company embarks on an aggressive growth and expansion strategy which aims to bolster its business in core markets, while expanding into new territories.
Sue Smedley-Roberts joined the company in January from lifestyle clothing company Barbour International and previously held senior level positions at global swimwear giant Speedo International. Her responsibilities include the development of a cohesive marketing strategy for the brands while also improving their presentation in-store.
Noted outdoor industry professional John Blundell joins from Eurotech. His role will focus on new business acquisition in core and non-core markets, in addition to the development of UK independent sales working in conjunction with the UK sales team.
