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INTERSPORT show a success
INTERSPORT's recent Q1 show built on the group's recent re-energised spirit under general manager Barry Mellis. Most of the major brands attended, including of course Nike and adidas, alongside Puma, MBT, Field to Podium, Jakabel, New Balance, Mizuno, Shock Absorber, Matt Roberts and many more.
Every brand had a story to tell, with new technologies and upgrades to running shoes, widely expanded apparel lines and much more besides.
Highlights include Matt Roberts' range, really well designed sports apparel with effective, meaningful design touches. They've slightly widened the colour palette of the range, and it's even more striking with splashes of cyan complementing and adding dynamism to their line.
Saucony had some of the well-received ViziPro range on show, including a running shoe with a ViziPro outer - very striking, and very different to most shoes out there.
Shock Absorber scored a huge hit with their swimwear range, which went down extremely well with attendees. Their sports bras are among the best on the market, this line will just add to their excellent reputation.
Field to Podium's range has increased hugely since we last caught up with them, with the colourways expanded; their strength for us, though, is their super fabrics combined with ageless design. Anyone can wear F2P, and you have the added bonus of supporting grass roots sport when you buy it.
Jakabel enjoyed great success in the warm weather thanks to their range of UV-defiant swimwear for younger children, including some brilliant float suits.
Petron were pushing their latest innovation - bowkits, where everything a starter needs is packaged into one easy kit. A great idea, and the price seems to be right; archery seems to be doing well in the UK now and we hope Petronas benefits, as they're a forward-thinking company, with surprising and good quality product - not to mention possibly the cheapest croquet set available...
The beauty of INTERSPORT's shows is that attending retailers have plenty of time to talk to the brands; INTERSPORT has just over 60 members, and across a two-day exhibition, this means that they get real quality time with the biggest suppliers in sport. This is invaluable, as decisions are made based on greater depth and breadth of knowledge, and relationships are strengthened across the board.
