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GoLite to use ‘50% EPMs', expands team
GoLite's brand new collection for 2010 will be constructed using over 50% Environmentally Preferred Materials (EPM's). Each product within the range will also be subject to the new GoLite Index, which allows consumers to easily see the sustainability of the item.
Following an independent comprehensive footprint analysis, highlighting that 60% of the company's environmental impact comes from its choice of materials. GoLite has committed to increasing its use of EPM's while maintaining a high performance design philosophy and aims to be using 100% EPM's by 2015.
All of GoLite's backpacks and sleeping bags from the 2010 collection will be constructed using Tier1 recycled nylon. The Tier1 process allows GoLite to reduce up to 70% of the energy and CO2 used compared to other construction methods and fabrics.
Each item within GoLite's 2010 collection will now also feature the new GoLite Index. Highlighting three main areas of environmental impact, the Index transparently addresses the company's social and environmental decisions. Measuring; EPM's, Responsible Production (including transportation) and Education + End of life Programs, the index will be displayed via a hang tag.
Meanwhile, GoLite has appointed Rachel Platt as European Office Manager. Rachel will be key to the brand's expansion with responsibilities including credit control, customer service and sales support.
