You are in:
Thorlo Experia targets outdoor market
Thorlo launched its lightweight Experia sock last season and says that the colourful range was an instant hit, gaining a Best Buy from Runner's World in June.
Building on this, for 2010 Thorlo's Experia range specifically targets the outdoor market with the launch of Experia Merino Wool with Silk. This new sock uses a Merino wool and silk blend to give incredible softness, keeping feet comfortable and blister-free.
Experia products eliminate all but the most essential padding, significantly reducing the weight and thickness of the sock with strategically sculpted and contoured padding to match ball and heel strike patterns. The new Merino Wool with Silk product is perfect for the latest generation of lightweight boots and approach shoes and will be available in micro mini and crew lengths.
