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Riley
Riley is the world's best known brand in Snooker and retailers throughout the UK are comfortable with the status, brand heritage and high profile they have. Riley are owned by BCE and together they are the biggest suppliers of cue sports products in the UK to professionals and the home.
The Riley product offering covers the full gamut of cue sports - the tables range for instance isn't just about the top of the market, it includes affordable pool tables and home-play tables of all sizes. Innovation is the key to their success, as they proved at the recent Nistex Exhibition where they debuted their new four-colour packaging for games tables designed to improve in-store impact of the products and facilitate easy transport to the home.
Where cues are concerned, BCE/ Riley believe that players are becoming more and more sophisticated and require added features. Stuart Lacey, Managing Director of BCE/ Riley, says: "The days when cue sports players chose their cues by the butt design are coming to an end. In the future, they will look for added benefits that can enhance their game - and we are launching several innovative new systems over the coming months"
Take, for example, the WAC system, which stands for Weight Adjustable Cue. All WAC cues have three weights in the butt section, that can be added or removed until the cue is at the desired weight of the player. Simple enough, but the system has been carefully designed to ensure that the centre of gravity of the cue is brought forward to the same point where professional players balance their cues: better balance makes for a better cueing action and a better standard of play.
BCE/ Riley will also be introducing the ASI butt system, which has been designed to absorb the shock when cue meets ball. Using golf grip technology, Riley have designed a cue that will cushion the impact of the shot every time and allow players to develop a more consistent cueing action. Another simple idea that is amazingly effective in practice.
As usual, BCE/ Riley will be working hard to support retailers over the Christmas period, offering innovative promotions with point of sale displays as well as other promotions to drive sales.
