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Shock Absorber raises the bar...

Shock Absorber Raises The Bar With New Sports Specific Bras
Published: 
01 September, 2009

After over a decade of providing expert sports bra support, Shock Absorber, the UK's leading sports bra brand, is once again driving the category by developing a groundbreaking range of sports bras specifically designed for individual sports. Focusing on three sport sectors: run, ball and racket.

Run

During running, breasts move in a continuous figure of 8 pattern, with associated rubbing or chafing as a result of repetitive motion. Shock Absorber has developed the most effective sports bra available for running, combining seamless comfort features with targeted breast support.

‘Run' sports bra features:

  • ‘Infinity-8' support system offering enhanced support to target the figure-of-8 movement
  • Completely seam-free inner and concealed elastic under arms to reduce chafe
  • Wide, padded straps with non-slip technology
  • Reflective tape positioned for high visibility
  • Fully back opening for easy on and off

Ball

During ball sports, breast movement is predominantly vertical due to the high frequency of jumping and elevated reach. The BALL sports bra which targets vertical breast movement and chest band ride-up, identified as key issues by female ball sports players.

‘Ball' sports bra features:

  • ‘Arc-Control' support system offering enhanced support around top and side of cups, to target vertical movement
  • Extra-wide, quick-dry chest band to prevent ride-up and friction on key hotspot. Testing showed less than 2mm slippage after extensive jump tests
  • Breathable powermesh wing fabric to keep body cool
  • Advanced front adjustability - customise for perfect fit

Racket

During racket sports such as tennis, badminton and squash, breast movement is predominantly lateral due to stretches, side lunges and body rotation during serves. The RACKET sports bra features advanced lateral support and ‘Strap Glide' technology for enhanced freedom of movement.

‘Racket' sports bra features:

  • ‘Dynamic-M' support system offering targeted support to reduce lateral breast movement
  • Seamless, all-in-one strap with innovative ‘Strap Glide' Technology to allow freedom of arm movement
  • Low coverage design, key fashion consideration for racket sports
  • Advanced front adjustability - customise for perfect fit






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