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Gatorade challenges fitness industry to ‘Fit Idol' championships
Gatorade will be putting the fitness industry through its paces this autumn when it launches the Gatorade ‘Fit Idol' Championships at Leisure Industry Week. Fitness instructors and personal trainers from health clubs and leisure centres across the UK will compete to win prizes worth over £3,000 in a gruelling challenge which tests both sports science knowledge and overall physical fitness.
The Championships will take place across all three days of the show on the Gatorade stand. The prizes includes a top-of-the-range bodycore Functional Training Platform worth £3,000, a Suunto T6C heart rate monitor, and a year's supply of Gatorade.
Contestants will cycle for 15 minutes on a SPINNING bike, and as they cycle they will answer a series of questions set by Lifetime and the Gatorade Sports Science Institute. If they answer the NVQ level 3 questions incorrectly then the resistance on the bikes will be increased! The individual that clocks up the highest mileage in the time will take the highly coveted title back to their club. Winners will be awarded each day, with the overall fastest time winning the £2,000 prize and the right to call themselves the Gatorade Champion Fitness Instructor 2009.
Gatorade is also the title sponsor of the ‘Gatorade Sports Beach Festival' at LIW this year - with a vibrant display of live sporting action each day including demonstrations of Beach Volleyball, Footvolley, Beach Soccer and Tag Rugby.
Visitors to the show who want to watch the challenge, or enter on the day, should make their way to stand H170. Heats will be taking place on the hour throughout the three days of the show.
