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Grangers to manufacture and market Sof Sole in UK
Sof Sole, America's No.1 below the ankle shoe care brand, is to be manufactured and marketed in the UK by Grangers at its Alfreton base in Derbyshire.
The Directors of Implus, the $120million-turnover company who own the brand, were impressed by the manufacturing expertise and capabilities of the production facilities at Alfreton and Grangers will manufacture key elements of the Sof Sole range under licence.
Grangers has selected three of the most popular lines which will be presented in 200ml aerosol cans in distinctive colourways to make it easy for customers to distinguish them by functionality. They are priced to retail at £2.99.
The blue "Water Proofer" is made from a fast drying silicon format which not only protects all sports shoes, trekking boots etc. from water but also extends their life.
The "Instant Cleaner", in a burnt orange can, is the ultimate trainer cleaner. Its deep cleaning formulation releases a powerful cleaning foam on contact and it comes with a convenient scrubber top.
The lime green can identifies the "Fresh Fogger" which is a fast-acting deodoriser which offers a clean fresh scent. It is highly effective not only on shoes and gym bags but also works a treat on stale-smelling clothing.
Dave Watkins of Grangers commented: "These products are currently on sale in JJB outlets and we are looking to make them available to all good sports stores. The brand has a great pedigree and, with our manufacturing capacity in the UK, we are confident that we can provide stockists with a service to match."
