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New-look web site for GoLite
GoLite has gone live with its new-look website. The revitalised site provides the perfect platform for GoLite to launch its 2009 Fall / Winter collection of equipment and clothing to consumers.
The new streamlined design brings to life GoLite's recent re-branding and new communication campaign displaying the "Therefore I GoLite" strap line. The interactive homepage displays a series of portraits which highlights real life people and stories that embody GoLite's values: Innovate, Sustain and Inspire.
The site now offers a search option so products can be located quickly and easily.
www.golite.com gives the user an insight into GoLite's "Meaning Of Life", exploring the lightweight brand's philosophy and principles on: sustainability, performance technology and values.
To view the brand new website and see the new GoLite collection log on to www.golite.com where you can also get all your questions answered with the Live Chat feature and become a member of GoLite's Facebook fan site.
