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HH launches ‘soft fit' retail program
Technical sportswear brand Helly Hansen is investing in a large scale in-store soft fit programme, designed to increase the brand's presence and re-structure its specialist water and outdoor distribution. The campaign forms part of Helly Hansen's global objective to drive continued growth in its specialist areas of expertise.
The first fit of its kind has recently been completed in the newly opened Rob Perry Marine store in Weymouth, Dorset.
The soft fit programme has been created to accommodate varying sizes of retail space. A collection of freestanding units, waterfall tables, drawer units, shelves with side hanging options, bespoke lighting and striking graphics have been specifically designed to complement areas from 10sq metres up to 30sq metres within stores.
Helly Hansen is currently looking for further specialist partners to work with on both licensed stores and re-fits. The brand will cover 100% of the re-fit cost and will work alongside the retailer to ensure that all Helly Hansen products groups selected for sale reflect the needs of local customers. All retailers involved in the campaign will be expected to fulfill a minimum order, and a contract period will be set as mandatory.
