BrandCo management - SGB Sports & Outdoor

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BrandCo management

Published: 
05 November, 2009

BrandCo Management Ltd are the Official apparel and accessories Licensee for England Rugby, Scottish Rugby, RBS 6 Nations Championship and Rugby World Cup 2011. The company produces under license supporter apparel for men, women and juniors including headwear knitted scarves and beanies

England Rugby - BrandCo has worked on the England Rugby License since 2004. Each year has seen significant product development and increased sales. The 2009/10 ranges have just hit stores and the initial responses have been excellent. Some products have already sold out, and as a result there will be more stock arriving in time for the start of the RBS6 Nations Championship in February.

The England Supporter range is a celebration of a World Champion Nation and is a major opportunity to retail products to a passionate and growing consumer base.

Scottish Rugby - The products are aimed at Scotland rugby supporters of all ages and allow them to associate themselves even more closely to their heroes on the field. The 2009/10 range is now available. One of the best selling products has been the Classic L/S Rugby Shirt (SRU1127) and the Saltire Polo (SRU1410).

RBS 6 Nations Championship - BrandCo have only recently been appointed as Official Licensee for the RBS 6 Nations Championship. The first products are available for delivery in January, giving retailers plenty of time to get their stock in time for the first games on the 6th February 2010.

The range will offer two collections: Tournament and Country Colours and will be available in men's, ladies and children's sizes.

All products in the Tournament collection are branded with the Official RBS 6 Nations logo and come in classic colours of navy, white and grey. Products include a fleece, hoody, L/S and S/S rugby shirts, polos and tees. The Country Collection sees the introduction of a L/S rugby shirt and a fixture tee in the colours of each of the competing nations.

BrandCo have also been appointed as Official Licensee for Rugby World Cup 2011. The RWC2011 range of products will be sold to the trade early in the new year for delivery August 2010.






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