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GORE hits the road
Supported by an extensive nationwide marketing and advertising campaign, the GORE-TEX products Experiential Rig Roadshow will tour the country over the coming months allowing consumers to experience the benefits of its technologies and learn about the incredible range of activities and brands that rely on GORE-TEX products. The tour is visiting six high-profile locations with a combined footfall in excess of 2.8 million with estimates that current advertising activity in print and outdoors will take the company's message to around 55% of its core audience.
The list of brands exhibiting on the stand reads like a who's who of the garment, footwear and accessories industries. The Rig brings together names including Arc'Teryx, Berghaus, Clarks, Craghoppers, Dubarry, Ecco, Mountain Equipment, Musto, Rukka, Salomon, The North Face, Terra Nova and Trekmates. The diversity on offer demonstrates the extensive use of the brand's products and highlights the strength of the GORE-TEX brand.
The overall aim of the Experiential campaign is to increase familiarity with the GORE-TEX brand.
