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Under Armour seeks creation and domination
Under Armour, the originator of performance apparel, have launched their debut range of football boots into the UK market. Under Armour boots are engineered to match the skills and playing styles of athletes - power and speed.
The Dominate and Create range of boots are specifically engineered to maximize the performance of today's generation of professional and amateur players.
The foundation of the soccer footwear collection is the company's MPZ® (Modular Protection Zone) technology for impact protection and ARMOURFormTM for shock absorption, comfort and additional stability.
The UA Dominate boot highlights the synergy of technology and tradition and is designed for the power and control athlete. Additionally, the boot features the brand's new H2Oi (Water Intelligence) technology- the external moisture management system that provides extreme water resistance to keep the athlete's soccer boot dry and light for top performance. The boot offers power, lightweight responsiveness, protection and comfort.
"What I love most about the Dominate Boot is how it feels straight away," said Fulham striker Bobby Zamora."The leather is a different gear. It moulds to my foot and provides no restrictions. I hate wet boots and this leather keeps my feet bone dry. The MPZ piece gives me more power on straight shots, more grip when whipping the ball in from the flank, and protection from being trodden on."
The UA Create showcases a breathable Exoskeletal Foot Frame that provides a lightweight structured support system for the speed athlete. The boot provides a level of lightweight performance that responds, supports and protects.
Football boots are the latest addition to the range of apparel and footwear introduced into the UK market by Under Armour.
Blair Tripodi, Director of International Marketing, said: "The introduction of football boots is a logical step in our brand evolution into a head to toe football brand. Most consumers will be familiar with our best-in-class baselayer and compression garments and it is our goal that they see the same quality and performance benefits in our football boots."
The Dominate and Create boots have made an instant impact on English football with players throughout the Premier League and all three divisions of the Football League having worn the boots with success.
