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Helly Hansen base layer appointment
Helly Hansen has announced two new appointments to assist with the continued development of the brand’s baselayer category. Baselayer is Helly Hansen’s biggest category across the globe and makes up a significant percentage of the global business to date.
Ida Gullhav has been recruited to join the existing design team at Helly Hansen. 29-year-old Ida joins the brand with an impressive background in fashion design. Having graduated from the Oslo National Academy of Arts in 2003, she went on to launch her own underwear brand at Oslo Fashion Week the same year. In 2006 her continued success was recognised by the Norwegian magazine, Henne, as she was awarded with the prestigious title of Norway’s Best Fashion Designer.
Since joining Helly Hansen, Ida has been working closely with the rest of the design team to develop the brand’s baselayer category. In particular, she is working on the design of a new range of performance baselayer – the Training Collection – which will be launched in spring 2011.
Kristoffer Ulriksen has worked for Helly Hansen since 2004, as Category Manager for the brand’s footwear collection. Kristoffer has now been promoted to Category Manager for Baselayer and Midlayer. Kristoffer will continue to work towards strengthening the Helly Hansen baselayer and midlayer range, with continued focus on design and functionality. He will also be responsible for expanding the baselayer category via new distribution channels and refreshing the collection for 2011.
