You are in:
Taking orders
The key to making a success out of a trade show is quite simple: you must please everyone. Easier said than done. But manufacturers and retailers alike turned out in force for the 2009 STAG Buying Show, November 22-23 at the Four Pillars Hotel, Cotswold Water Park, ensuring that the time and expense of attending was justified from both sides of the table. The orders were flying.
"213 STAG members attended the busiest STAG Buying show ever,” a delighted Ward Robertson, joint managing director of the STAG group, tells Sporting Goods Business. “65 suppliers exhibited, bringing with them not only some terrific new products, but more importantly a very positive attitude. Everyone thought the show was excellent and also that it plays a very important part in the sports trade in tough trading conditions."
The show was described as “superb” by Cecilia Wheeler from retailer Sportswise, and as “brilliant” by Pennine Way’s Nigel Thain. “Another well organised show” was the verdict from Sean and Kath from HPT Sport & Leisure, who signed off with, “See you next year!”
From the suppliers, a buoyant Andy Geary from Hi-Tec was also very complimentary about the work put in by STAG’s Ward Robertson, Ricky Chandler and their team. “[It was] such a good, well organised show in a lovely location where people actually come to buy! Heaven!” said Geary. “It is so worthwhile in every way, for members and suppliers alike.”
“In my opinion the STAG Show is tremendous, and it takes us back to the days when buyers visited these events fully intent on ordering their requirements for next season,” said John Freeman from K-Swiss. “It was great to see so many members in attendance and we very much look forward to next year's occasion.”
“Organisation and set up was spot on once again,” added Mike Holland, representing Forsport and Selsport.
Another successful show fuels the growth of the STAG group in the UK, with the format set to debut in Ireland in 2010.
