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Weird Fish starts 2010 with ambition
Following a major relocation and expansion, quality clothing brand Weird Fish kick started the new decade with major business development and investment plans to secure the company’s ongoing growth.
On the first day of trading this year, Weird Fish opened its doors in Cheltenham to new 42,000 sq ft custom fit warehouse and offices, showrooms and design studios, almost doubling in capacity.
With the move comes the three-year plan to further develop the business into wholesale and own stores as well as specific plans for the range, with the introduction of new waterproofs, accessories, extended women’s collection and more.
In line with these plans comes the launch of new, distinctive and for some accounts, bespoke POS, monthly promotions, window displays and a new store-in store concept.
