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ON THE WING
BOA steers towards Bimson
Jennie Bimson, senior account director at PR firm Macesport, has been selected to join an Athlete Engagement Review by the BOA. Bimson, who played hockey for Great Britain at the Beijing Olympics, will be part of the steering group with a brief to improve links between athletes and the BOA ahead of London 2012.
Precision Training stars on Sky
Precision Training is providing all the team kits for the Sky 1 series, Football’s Next Star, hosted by Jamie Redknapp. The former England midfielder is searching for football’s next prodigy, and all players on the series have been dressed in Precision Training’s Olympico Range.
New range from Maxitone
Female nutrition brand Maxitone has launched a new range of products designed to help women accelerate the process of reaching the body shape they want. The range features Sculptress low-fat, high-protein shakes and Definity Shakes and Bars, as used by British Olympic skier Chemmy Alcott.
SMS head to West Indies
The West Indies Cricket Board has appointed IFM Sports Marketing Surveys UK as research consultant. The contract is designed to enable the WICB to develop and improve the targeting of its sponsorship and marketing operation.
Wellington signs with Brooks
Ironman triathlete Chrissie Wellington has signed a new contract to wear Brooks footwear and clothing.
New triathlon web site
Tzero-tri is a new website publishing content contributed from triathletes of all levels, which has been launched by editor Simon Griffiths.
Grass Roots returns to NEC
The 5th Grass Roots Football Live event will take place at the NEC, June 4-6.
Nixon takes on Nevis
Sara Nixon, owner of Arena Sports in Rye, East Sussex, is in training to walk up Britain’s highest peak, Ben Nevis (1,344 metres above sea level), on October 2, to raise money for Breast Cancer Care. Nixon, who lost her sister Liz to breast cancer 15 years ago, hopes to complete the 9-mile return trip in around eight hours. Donations can be made at www.justgiving.com, and more information can be found at the address below.
www.events.breastcancercare.org.uk
