You are in:
Aqua Sphere's smart new swim challenge is set to get more people into the pool
Aqua Sphere, the leader in high-end innovative swim products which promise comfort and long-lasting performance, is launching a smart new initiative to encourage swimmers of all abilities into the pool. The brand new men v women Swim Challenge pitches the sexes against each other to raise funds and awareness for breast and prostate cancer. Promoted across the UK with posters, product packaging stickers, icon placement on print adverts and social media networking on Facebook and Twitter, the new interactive www.swimchallenge.org web site will allow swimmers to log their hours in the water, track their counterparts, monitor their personal progress and help decide the ultimate challenge - who rules the pool? Men or women?
Starting April 1st and finishing November 30th, swimmers of all abilities will be encouraged to sign on to www.swimchallenge.org and register their swimming hours. At the end of the Challenge, Aqua Sphere will divide a 25,000 EURO donation between the Prostate Cancer Foundation and the Breast Cancer Research Foundation. The amount allocated to each will be determined by the cumulative hours swum by each gender. Men will be swimming for the Prostrate Cancer Foundation and women for the Breast Cancer Research Foundation.
“Regardless of who clocks up the most time in the pool, both charities win in the end,” says Martin Newton, Sales & Marketing Manager, Aqua Sphere UK. “We’ve all been affected by cancer in some way or another but instead of simply writing a cheque we wanted to do something fun that would promote a healthy lifestyle as well as some healthy competition. We all know the benefits associated with swimming so if we can encourage more participation as a result of a spot of good natured gender warring, then all the better. So the only question remains.. who will outlast the competition? Men or women? We can't wait to find out! ”
For more information please visit www.swimchallenge.org
