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Messi’s boot set for July arrival
The adidas F50 adiZero football boot, as worn by Lionel Messi in the World Cup in an exclusive colour scheme of Chameleon Purple, White and Electricity, is set for retail delivery on July 12.
adidas says the F50 adiZero is the lightest football boot ever made, weighing 165 grams per foot, up to an 81⁄2 size, and the boot originally arrived at retail in May in colours of Sun/Black and Sun/Black/Collegiate Gold. These models are being worn by a host of World Cup players, including England’s Jermain Defoe, Spain’s David Villa, Salomon Kalou of the Ivory Coast and American Jozy Altidore.
The boot comes with an RRP of £125, and it is made with what adidas calls a ‘SprintSkin’ single-layer polyurethane upper, and a ‘Sprint Frame’ outsole, which is modelled on sprinting spikes. Thermo polyurethane bands are designed to provide stability to the top of the boot, while a triangular stud configuration is intended to boost acceleration and support from below.
“I am amazed at how light the new F50 is,” says Messi, the Argentina and Barcelona playmaker. “I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year.”
“Players like Lionel Messi consistently told us they wanted boots that would enable them to be faster,” adds Aubrey Dolan, senior product manager for adidas Football. “Players wanted to be first to the ball, so we decided the best way forward was to make a lightweight product which could be used at the highest level.”
