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Burrda enters UK market
Swiss sportswear brand Burrda has made an initial impact in the UK teamwear market by agreeing to supply teams kits for Premier League football club Wolverhampton Wanderers and Championship side Watford, who the brand is also joining as club sponsor.
‘Burrda’ is Arabic for ‘fabric’, and the Swiss brand was established by parent company Pilatus Sports Management in 2007, starting out by supplying team kits for the Qatar and Kuwait national football teams.
“In a relatively short amount of time we have developed a strong brand identity that sports fans are beginning to recognise,” says Charles Diab, General Manager at Burrda. “Now we’re looking seriously at the UK, and already have a number of domestic sides signed up to add to our established reputation with national teams, from football to handball.
“We offer high-performance, multi-faceted sportswear at a competitive price compared with other leading brands. Plans are already in place to launch a high-street line targeted at gym users, increasing the momentum of our expansion into the mainstream sector.”
