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ActivInstinct launches digital magazine
ActivInstinct, the UK’s largest independent specialist sports retailer, launched the debut issue of the digital ActivInstinct magazine at beginning of June. Created in collaboration with Datateam Business Media, the inaugural issue features exclusive interviews with tennis star Maria Sharapova, England cricket captain Andrew Strauss and former world champion triathlete Tim Don.
ActivInstinct, the retailer formally known as Millet Sports, emailed its new consumer publication to its fast-growing database of active sports consumers.
“We are delighted with the debut issue of ActivInstinct,” Simon Millet, managing director and founder of ActivInstinct, tells Sporting Goods Business. “The magazine is an excellent way to offer even greater value to our customers, and the feedback we have had from readers and suppliers alike has been fantastic.”
Also featuring fitness tips from celebrity trainer Nicki Waterman and highlighting the latest products in tennis, cricket and triathlon, ActivInstinct offered readers an exlcusive preview of what tennis stars Andy Murray, Roger Federer, Rafael Nadal and cover girl Sharapova will be wearing at Wimbledon this year.
Following the success of its debut, ActivInstinct will begin bi-monthly frequency from September, with the next issue focusing on the Commonwealth Games, badminton and fitness, with another raft of high-profile interviews also lined up.
