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ON THE WING
Mizuno Ignitus demand outstrips supply
Following its World Cup success, sales of the Mizuno Ignitus boot have soared making it one of the most talked about boots of the tournament, the company says. According to Mizuno, the boot has sold 70,000 pairs in Japan alone since the start of the World Cup and demand is so high that many retailers have sold out and are unable to get additional stock.
Aqua Sphere signs up new swimmer
Four-time Olympic swimmer, Amanda Beard is the new face of swimwear company, Aqua Sphere. The 28 year old swimmer, seven times Olympic champion and world record holder in the 200-meter breastroke is currently training for the 2012 Olympic games in London. “We’re excited to have Amanda with us,” says Oliver Laguette, director of marketing for Aqua Sphere. “If anyone knows what feeling comfortable in the water is – it’s her.”
New appointments for Nike
Nike has announced a number of new appointments. Craig Cheek has been appointed vice president and general manager of Nike in Greater China. Previously overseeing growth in the United States and Canada, he replaces Willem Haitink, who will now become vice president and general manager of Converse’s European, Middle East and Africa business. Elliott Hill will now lead the North American business.
Bust workout from Triumph
Developed exclusively for Triumph by ex military instructors at fitness camp, No.1 Boot Camp and sport music experts, AudioFuel, the bust workout exercises target the bust and the back for optimum results. Combining audio instruction with music, the 30-minute session is designed to tone and firm the muscles that support the bust area.
Woodworm launches the Tough Nut
Cricket equipment brand Woodworm has introduced a new cricket helmet for the 2010/2011 season. Available online only, the Woodworm Tough Nut features a multi view lightweight steel faceguard and contrast colour air vents. It has adjustable chin cup and retention straps and comes in a black and red design. Recommended retail price is £24.99.
Design for the times
Puma is supporting an exhibition of design and architecture projects exploring sustainability, being held at the Design Museum, Shad Thames, London. The exhibition is open daily and runs until September 5.
