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Puma raises awareness for breast cancer
Puma has announced a new initiative using women’s soccer to raise awareness for breast cancer. In conjunction with its partnership with Women’s Professional Soccer (WPS), Puma is kitting out some of the best female players in the world in special Project Pink kits for five WPS matches.
Puma has also created a range of Project Pink merchandise available for purchase this summer, continuing through to Breast Cancer Awareness month in October.
In addition the company is hosting a forum at wps.pumafootball.com/projectpink, inviting consumers to nominate a breast cancer charity with non-profit status. The winner will receive a donation of 100% of the profits from the sale of Puma Project Pink products. The Project Pink merchandise is available on line and at selected stores and includes replica jersey, tee-shirts in pink and white, trainer and (mini) skill ball and gym sack.
