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Nike football takes precision to new heights
Following extensive testing Nike’s new football makes its debut in the Premier League this month. The Nike Total 90 Tracer ball, developed together with the world’s premier footballers and teams, has been meticulously designed and engineered for unrivalled consistency, accuracy, touch and visual acuity, the company says. Following the Premier League, it will be played in Italy’s Serie A and Spain’s La Liga.
“The world’s best leagues, federations and players demand the most innovative product on the market, that’s why our brief was very simple: to create the world’s best football,” said Chris Bond, Nike General Manager of Soccer Equipment. “As the game gets even faster and more competitive around the world, we’ve designed a product to exceed the demands of today’s players from the amateur to elite levels.”
Said to be the most accurate ball in the world, helping players hit their targets with consistency, the ball’s micro-textured casing is designed to regulate airflow equally across its surface, making it less prone to wobble and giving it a more direct, arrow-like flight. Testing at the Nike Equipment Innovation Test Lab showed that it’s also the most aerodynamically efficient ball in the marketplace, which Nike says, means that players use less energy when kicking the ball.
A unique five-layer casing and construction has been designed to improve touch for greater control and command while the Geo II configuration of the ball’s 32 panels evenly distributes pressure across the whole ball for a more consistent movement and the same response wherever the ball is hit, the company claims.
For greater control and accuracy in shooting or passing, the micro-textured casing material of the Total 90 Tracer is designed to equalise the flow of air over the ball during flight, Nike says. For visual performance benefits, the Nike visual science team has incorporated a brightly coloured assymetrical graphic designed to capture peripheral vision and focus central vision more rapidly. Recommended retail price is £85.
