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Intersport Q3 show success
Brands report successful Intersport Q3 show, with positivity evident on the floor
Brands exhibiting at this week’s Intersport Q3 show reported a good response from members.
Lotto’s Allan Cope said the show had taken a “professional and business-like approach”, which had worked well to help generate leads and business.
Jon Wild, UK sales manager for Ronhill, said the show had allowed it to showcase its updated autumn/winter 11 range, as well as some new products. “The show allowed us to put products in front of retailers and ‘dangle them like a carrot’,” Wild said.
A spokesperson for T.L. Elliott & Co brand Fitness-Mad, which was showing alongside sister brands Yoga-Mad, Pilates-Mad and Boxing Mad, said it had recorded general positivity amongst those it had spoken to at the show, making it positive for the future.
And Reusch’s Bob Fidler said that day two of the two-day show had been the most successful for the goalkeeping brand and had made attending worthwhile.
Fidler, Cope and others exhibiting noted that the first day’s proceedings had seen Nike and adidas overshadow their own efforts, as many Intersport members had been pre-occupied with securing orders from the bigger brands by the end of the show.
Many of those voicing their concerns noted that this was inevitable as the bigger brands contribute a greater share of retailers’ profits, and have stricter order deadlines than ‘second tier’ brands which put extra pressure on retailers to secure their orders over the two days.
Fidler and Cope both suggested that one way for Intersport to address any such issue would be to split the quarterly shows in two, giving Nike and adidas a day to themselves and then allowing second tier brands to target retailers on day two.
It was also suggested that the shows could be extended to three days, so to give Intersport members as much time as possible to walk the show floor and visit all those exhibiting.
