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DW to join Intersport
DW Sports agrees in principle to join buying group; trade responds positively
DW Sports has agreed to join buying group Intersport from April, a deal unveiled at last week’s Intersport Q3 show.
Representatives from DW Sport attended the show, and although full details of the deal have not yet been confirmed, Intersport said ‘the two parties involved have agreed in principle to the move which is hoped to be officially signed, sealed and delivered by April’.
DW Sports has over 50 store locations across the UK.
Lotto UK country manager Allan Cope said DW Sports is a welcome addition to Intersport. “DW will greatly improve the buying power of the buying group as a whole. It effectively adds a third to the Intersport membership base.”
Dave Sanderson, national sales manager at Precision Training, said: “Signing up DW Sports is a massive step forward for Intersport. It’s important for us as it shows the buying group is getting stronger and stronger.”
Adrenalin Sports and Cliff Roe Sports, the latest two confirmed members of Intersport, were also in attendance at last week’s Q3 show, as were eight prospective members.
See SGB Sports February 2011 for full reaction from the Intersport Q3 show.
