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Towel to keep pregnant women active

Published: 
13 January, 2011

Maternity sportswear brand launches new towel designed to maintain pregnant women’s privacy

UK maternity sportswear brand Sporty Bump has launched a new toweling wrap-around robe featuring a pleat which expands with the growing baby bump, ensuring complete privacy for the wearer.

The black Robe-Around has a Velcro fastening to ensure comfortable fitting for women of all shapes and sizes, as well as the pleat.

Sporty Bump offers a range of clothes specially designed to help pregnant women stay active.  

Sporty Bump said the pleat eliminates the triangular area of the pregnant body exposed when using a regular towel secured over the bust.

Sporty Bump spokesperson, Lesley Singleton said: “Women are always conscious of their body shape, even more so during pregnancy when such significant changes take place. Thanks to the expandable pleated section of the Robe-Around, pregnant women can feel relaxed in public places, such as the swimming baths, gym or health club. It’s also the perfect holiday cover-up, ideal when relaxing by the pool or on the beach.

“The wearer can be confident that her body is covered, without having to clutch at small towels, meaning that both hands are left free.”






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