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Sportswear adds to record Columbia results
Columbia Sportswear reported record sales in Q4 and for the full-year 2010, with sportswear growth contributing to strong performance
Columbia Sportswear reported record sales in Q4 and across its full-year 2010 results, with sportswear contributing healthy growth to the results.
Q4 net sales totalled $457.3m in Q4, a growth of 28 per cent from $358.3m in Q4 2009.
Sportswear recorded similar growth, up 28 per cent in the quarter from $93m to $119.3m.
For the full-year, sportswear sales grew 18 per cent to $555.8m helping full-year company sales reach a record $1.5bn, up 19 per cent.
The US was Columbia Sportswear’s biggest market overall, although the EMEA region reported the strongest Q4 growth in any region, with Latin America and Asia Pacific delivering the largest growth over the full-year.
Columbia Sportswear owns the Columbia, Mountain Hardwear, Sorel and Montrail brands, and has recently launched a range of Columbia-brand baselayers featuring its Omni-Heat Thermal Reflective technology.
President and chief executive Tim Boyle said product innovation, particularly Omni-Heat, has been at the heart of Columbia Sportswear’s success in the last year. Innovation will continue to drive the business in 2011, Boyle added.
Boyle said: "We finished 2010 with strong momentum in the marketplace as consumers responded favourably to our innovations, driving solid sell-through at our wholesale customers and stronger-than-expected growth in direct-to-consumer sales.
“Columbia-brand net sales grew 22 per cent in Q4 and 18 per cent for the full year, fuelled by the launch of Omni-Heat. Omni-Heat products have sold briskly in all key markets, supported by our largest, most comprehensive and most integrated marketing campaign ever.
"In 2011, we intend to build on our momentum with a strong line-up of innovative products across our portfolio of brands.
“At the same time, we plan to invest in information technology and business process changes necessary to improve our operational capabilities and support long term growth. With input costs increasing faster than at any time in recent memory, we are focused on managing operating costs in order to achieve our objective of improved operating margins."
