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Pattni targets sports retail with football figures
Pattni Imaginations looking to work with sports retailers to grow market for new poseable football action figures
Toy company Pattni Imaginations said it is looking to work with sports retailers to grow the market for its new poseable Match Stars football action figures.
Match Stars figures are targeted for sale through retailers in October. Pattni Imaginations has already signed agreements with some of football’s biggest teams, including Spanish giants Barcelona and Premier League outfits Chelsea, Arsenal, Liverpool and Manchester United, to design figures featuring next season’s home kits, club crests, shirt sponsors and sleeve badges.
The figures are fully poseable and each player will have moveable head, shoulders, arms, elbows, wrists, waist, legs, knees and ankles. Pattni Imaginations said the new range represents ‘a significant advance from non-movable football player figures and presents a much more attractive prospect to the consumer’.
Pattni Imaginations said it will be working closely with licensors and retailers to boost the new products through promotional activity and make them ‘a must-buy for the 2011 Christmas season’.
Pattni Imaginations managing director Mayur Pattni said: “We are keen to work with sports retailers and feel that having point of sales materials such as floor and counter display units would be great for sports stores, as the Match Stars range can complement their existing stock of football merchandise.”
