You are in:
ACA reports American sports boom
Online sports retailer reports record sales of American sport replica shirts at end of 2010
ACA Sports said it saw record sales of American sport replica shirts in November and December, with the rising popularity of basketball and American football in the UK driving sales.
ACA Sports said it saw a surge in orders for American football and basketball shirts at the end of 2010, particularly those with names and numbers on the back.
ACA Sports managing director Alistair Cameron (pictured) said the growth of American sports in the UK, with more coverage on Sky Sports and live matches held at UK venues, has helped sales.
The Pittsburgh Steelers and the Green Bay Packers will contest Super Bowl XLV on February 6, which ACA Sports said will see sales increase again.
Cameron said: “We have a proud tradition in American sports ever since our official link with the Scottish Claymores back in the 1990s.
“Since then we have always stocked American sports clothing but there has been a significant shift change in the UK fan base in the past year. The exposure on Sky Sports and the annual game at Wembley has opened up the game to the masses here in the UK and we are certainly seeing the benefit.
“UK-based fans are now far more educated on who the best teams are and who are the big stars and I have no doubt that the rise in social media has played a huge part in this.”
