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Lotto signs Benelux deal
Italian sportswear brand signs decade-long partnership agreement with Unlimited Sport Group to grow presence in Benelux markets
Lotto Sport Italia has signed a 10-year partnership agreement with Unlimited Sport Group (USG) for the production and distribution of Lotto-branded footwear, apparel and accessories in Belgium, the Netherlands and Luxembourg.
The agreement, through Dutch company Squadra Italia BV, which is 100 per cent owned by USG, will see Lotto goods sold through USG’s four retail chains, Aktiesport, Perry Sport, Time Out and Primo Sport, as well as through wholesale distribution.
USG already distributes 14 brands in Europe, and has 272 stores in the Benelux region through its four retail chains.
The agreement is effective from January 1 with Lotto’s FW11 collection.
Andrea Tomat, president and chief executive officer of Lotto Sport Italia, said: “Lotto is familiar with the Benelux markets and the proposal of USG was appealing from the very start. USG is the ideal partner to better develop the Lotto brand’s potential.
“Its excellent competences, from the local handling of brands to the distribution, integrate perfectly with our asset and I am confident that this new collaboration will, through the years, bring excellent results.”
Jos Gillebaard, chief executive officer of USG, said: “USG has the experience and capability to develop top brands through wholesale and retail networks in the sports, outdoor and lifestyle markets, and because of this we are confident to be able to contribute in a significant manner to the growth of Lotto, respecting and valuing its asset which makes of Lotto a unique brand.”
