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ISPO China builds international base
32pc growth in international exhibitors at ISPO China 2011; show attracts more than 17,000 ‘professional visitors’
Some 94 international exhibitors attended ISPO China 2011, a 32 per cent increase on last year’s show. In total, there were 276 exhibitors at ISPO China 2011, a 29 per cent increase year-on-year, representing 350 brands from 19 countries.
More than 17,700 professional visitors attended the show over three days last week.
ISPO China organiser Messe München said the growth recorded at ISPO China 2011 shows the region has ‘a desire for authentic international products’, ‘evidenced by the increasing number of premium brand retailers opening in China and the region, along with a general retail demand for high quality labels’.
Klaus Dittrich, chairman and chief executive officer at Messe München, said: “The consistent growth of ISPO China validates the position of this event as the most important business-to-business sporting goods tradeshow in the Asia-Pacific region offering a unique opportunity to gain a detailed overview of the Chinese market.
“This growth is also reflected in the participation of international brands and the increasing number of important events revolving around ISPO China, which offer visitors as well as exhibitors the chance to experience the trade show in its entire bandwidth.”
ISPO China 2011 was the first year at the show’s new home, the China National Convention Center in Beijing.
Dave Drulard, international sales manager at Black Diamond Equipment, said: “ISPO China was very busy and very different to expected. I am impressed by the amount of business, the people and the activities at the show, all of which leaves me with a very good impression. ISPO China provided us with excellent business connections.”
Matthias Kosack, market director for adidas Sport Eyewear in the Asia-Pacific region, said: “We come here because the outdoor market in China is becoming one of the fastest growing sports markets in this area. And we are very impressed by the audience and the show at the same time.”
