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Caribee has the X Factor
Distributor Brand Agility supplies backpacks for TV talent show tour
Brand Agility has agreed a deal with commercial broadcaster ITV to supply Caribee backpacks for the current X Factor UK tour.
X Factor finalists are currently touring arenas around the UK, having performed in London over the weekend and stopping off in Liverpool and Manchester over four nights this week.
Brand Agility is the UK distributor for Caribee and Jacquie Sandison (pictured), Brand Agility’s sales director, said: “We were flattered to be approached by the X Factor team as they identified Caribee as a brand they wanted to work with and believed there was a synergy with the brand.
“In a competitive marketplace we are optimistic this endorsement will give further credibility to the brand and firmly establish Caribee in the UK.”
