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Under Armour agrees biggest European team deal
Under Armour signs five-year global partnership agreement and technical sponsorship deal with Spurs; first Premier League deal and largest European team sponsorship
Under Armour has agreed its biggest European team deal, and its first with a Premier League football club, after signing a five-year global partnership agreement and technical sponsorship package with Tottenham Hotspur.
Beginning with the 2012/2013 season, Under Armour will provide Spurs with performance apparel, including training wear and playing kit for the club's first and academy teams, together with replica products for supporters around the world.
Spurs take on Italian giants AC Milan in a last 16 of the UEFA Champions League tie this evening (March 9), leading 1-0 from the first leg at the San Siro.
Under Armour garments are already worn by select players in the Premier League, such as Fulham’s Bobby Zamora, and it has team deals with German Bundesliga side Hannover 96 and the Welsh rugby union squad. Other athletes wearing Under Armour include Olympic Gold medallists Michael Phelps and Lindsey Vonn, and American football player and three-time Super Bowl Champion Tom Brady.
Under Armour chief executive officer and founder, Kevin Plank said: "This is a highly significant and exciting partnership for Under Armour.
“Aligning with an elite organisation like Tottenham Hotspur demonstrates our deep commitment to growing the Under Armour brand in the UK and to showcasing our apparel and footwear on the world's most prestigious athletic stages."
Spurs chairman Daniel Levy added: "We are delighted that Under Armour will become our new technical partner from 2012 onwards. They are an extremely ambitious brand with global aspirations, making them ideal partners for Tottenham Hotspur."
