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Brand Agility adds Yak Pak
Caribee distributor introduces America’s Yak Pak to UK market; launch sales ‘exceed expectations’
Brand Agility, the UK and Ireland distributor for the Caribee range of backpacks and accessories, has added Yak Pak to its portfolio.
Yak Pak offers a range of backpacks, school bags and other bag types. Brand Agility said Yak Pak bags are ‘affordably priced for the budget conscious’, retailing from £19.99, yet offer fashionable and funky designs.
Yak Pak describes itself as a company that 'started out of a college dorm room with the vision that there was an opportunity to bring fashion and innovation to the backpack category'.
"A bag isn’t just something you carry, it’s something you wear," the Yak Pak website states.
Yak Pak products are already popular in the US and Brand Agility said it is keen to replicate that success in the UK and Ireland.
Jacquie Sandison, Brand Agility sales director, said: “We’re excited to bring Yak Pak to the UK market. We felt the brand resonated with retailers and customers alike and launch sales have exceeded our expectations.”
