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SMMEX overhaul for 2012
New website, new name and confirmed date for 2012 sports merchandising exhibition
SMMEX has confirmed that the 2012 edition of the show will take place on March 5, 2012 at Wembley Stadium in London.
SMMEX, which this year was known as SMex, the sports merchandising exhibition, has rebranded to represent its role as a sports merchandising and marketing exhibition. As such, next year’s show, the series’ 14th, will include more marketing and promotional services including website designers, digital app creators, signage specialists and marketing professionals.
SMMEX has also launched a new website at www.smmexevent.com detailing previous shows and all the details for the forthcoming event.
Organiser Thirty Forty Nine said: “If you’re looking for retail merchandise, new souvenirs, something for corporate give away gifts, a unique idea in your hospitality rooms, new signage around the stadium, a new digital app or simply interested in how to raise revenue while promoting your club, then SMMEX is the perfect place to be.”
See exclusive images from last year's show here.
