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TCR responds to market demand
TCR splits into three shows in response to market demand
The Triathlon, Cycling and Running (TCR) Show is being rebranded as three bespoke events to allow it to grow in line with market demand.
TCR will remain as an umbrella term for the three shows for the meantime, covering the Triathlon Show, Running Show and Cycling Show. The Triathlon Show is taking the place of TCR on event organiser M2 Events’ calendar, while the Running Show is a rebrand of the existing London Running Show. The Cycling Show is a new event, which M2 Events director David Townsend, who also acts as event director for the shows, said was a natural addition to its programme. It will target the performance and sport cycle markets, rather than leisure cyclists, he said.
All three will take place at Sandown Park racecourse with the first Running Show on October 29-30 this year. The Triathlon Show will be held on March 2-4, 2012 and the Cycling Show will debut on April 21-22, 2012. The Running Show 2012 takes place October 27-28, 2012.
Townsend said the decision to extend TCR to three separate shows was made in order to reflect the fact that TCR was always intended as a showcase for triathlon products, and to allow the show to grow in line with market demand.
He said: “Exhibitors were happy with the location of the event, but we needed to grow exhibition space by two or three times over to accommodate all those who wanted to attend. That wasn’t feasible so we’ve extended the duration of the show instead.”
Townsend added that the Sandown Park racecourse location allows more outdoor events to take place, such as runs and cycle challenges, compared to the London Running Show’s previous home at Olympia in West London.
