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Mizuno sponsors reborn Liverpool marathon
Footwear and apparel brand Mizuno becomes official sponsor of RunLiverpool Marathon
Mizuno has become the official footwear and sportswear sponsor of the RunLiverpool Marathon, the first to be held in the city in nearly two decades.
Mizuno said the RunLiverpool event, which takes place on October 9 this year, is set to become an annual event with organisers expecting 12,000 participants. The previous Mersey Marathon was last held in 1992 and the new c26.2-mile course will take in both sides of the River Mersey.
Mizuno already sponsors marathons in Barcelona, Milan, Amsterdam and Osaka, with the RunLiverpool event to be the fifth and only UK marathon in its running series.
As part of the sponsorship celebration, Mizuno have given 10 pairs of running shoes and t-shirts to Liverpool Unites, one of the event’s charity partners, who will be donating them to Alder Hey Children’s Hospital to assist in patients’ long-term care and recovery plans.
Mizuno will also be commencing its ‘Mizuno Tech Tour’ at the RunLiverpool Marathon. The brand’s purpose built ‘Mizuno Tech Tour’ vehicle will be demonstrating the brand’s own PrecisionFit analysis tool and treadmill facilities.
Mizuno will help runners choose the best footwear for their individual biomechanics and assessing technique before identifying the best Mizuno shoe to maximise their personal performance.
The ‘Mizuno Tech Tour’ vehicle will then embark on a 12-month tour of UK race events following the completion of the RunLiverpool Marathon.
Mizuno said the RunLiverpool Marathon will give it further opportunity to showcase its performance range of running shoes and apparel with a retail area located adjacent to the finishing line. Key race staff and marshals will be fitted in Mizuno running wear and the brand will provide celebrity runners with apparel and footwear.
“We are delighted to confirm our support of the RunLiverpool Marathon,” said Paul Stevens, Mizuno’s head of UK sport. “The international focus on the Liverpool city region’s inaugural marathon was a natural fit for Mizuno and the brand’s running series. The new partnership demonstrates our continued commitment both to the new event and to the global running community.
“Mizuno is delighted to be adding another premier running event to our global sponsorship portfolio and we look forward to being involved in this prestigious race.”
RunLiverpool race director Alan Rothwell said: “Liverpool is recognised as an international running centre of excellence and Mizuno is the perfect brand to align with this new long distance event taking place in the city region.”
