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Activinstinct partners Shop Direct
Online sports retailer partners with online and home shopping retailer to grow e-commerce sales further
Online sports retailer Activinstinct has signed a partnership agreement with the Shop Direct Group, the UK’s largest online and home shopping retailer, in a move it said provides a ‘broader e-commerce sports offering’.
Activinstinct said the deal secures it an important long-term collaboration as the company maintains its drive for growth. The partnership also allows Shop Direct Group to continue in its product and brand expansion plans.
Mike Thornhill, Activinstinct’s chief executive officer, said: “We see this style of cooperation as central to the spirit of our ambitious programme for planned and sustainable growth.
“This link-up marks another significant moment in Activinstinct’s progress. Shop Direct Group is an acknowledged leader in the market and as such stands as an ideal partner for the company as we continue to build a portfolio of high-value partners and channels, which we see as an important strand in our growth strategy.”
