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Inov-8 gets CrossFit with new shoe
New shoe designed specifically to take advantage of CrossFit craze
Natural running company Inov-8 is launching a new shoe, which it claimed is the first ever designed specifically to cater for the intense physical workout craze of CrossFit.
CrossFit is a strength and conditioning programme devised over 15 years ago, and combines running, weightlifting and gymnastics. Inov-8 said CrossFit is strong in the US, and is growing rapidly across the rest of the world, including in the UK where there are now 40-plus clubs in operation.
There is even a CrossFit Games, an annual competition where top athletes from each region compete.
Beth Ferrier, from Inov-8’s marketing team, said CrossFit participants had taken to using its F-Lite shoes when they were launched in 2008 as they were lightweight and low to the ground.
This led it to working to develop a shoe specifically for the exercise, the Bare-XF 210. It is designed along the lines of a minimal running shoe so wearers adopt a more natural running gait during a CrossFit sprint session, as well as having stability when lifting free weights by having no heel-to-toe drop and a sticky rubber sole. A TPU plastic lacing support system provides additional protection and friction when climbing ropes during a session.
Ferrier said: “CrossFit participants want a lightweight and low to the ground shoe, which led us to develop the world’s first shoe designed specifically for their needs in the Bare-FX 210.”
