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GnL puts sole wear its mouth is
Swiss footwear brand looking for UK business for 3D cushioning system
Swiss footwear firm GnL is targeting its new 3D cushioning system at the UK, claiming tt it alleviates stress issues not covered by conventional footwear.
GnL 360 footwear was shown for the first tme to an international audience at outdoor industry tradeshow OutDoor 2011 last month, with a spokesperson saying it is now looking to take the product to a Europe-wide market.
The GnL 360 features patented 3D cushioning technology that utilises multidirectional lugs embedded in the sole of the shoe to provide support to the wearer in all directions. It said conventional shoes only provide vertical cushioning for up and down forces but stress from horizontal impact during the landing phase is not dealt with.
The Glide ‘n’ Lock system used with its 360 shoes provides vertical and horizontal compression through the 3D cushioning system, which it claims addresses shearing motion issues.
The spokesman said GnL is looking for a UK distributor for the product, as well as looking at wider sales across Europe, and that the shoes have potential applications in the leisure, fitness and professional healthcare markets; anywhere where the wearer is on their feet for extended periods of time and would benefit from the additional sideways dampening.
“We have a Swiss agent and some resellers, but we are now looking to take the product to a much wider European audience, including the UK,” the spokesman said.
